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  /  ELEVATE (Page 5)

I was recently on contract with a large beverage corporation that hired me on to answer one simple question: What is America’s fascination with green veggie juice? My answer was quite siple: social media drives the desire for veggie juice, it photographs well, easy to make, and gets all the “likes”--it’s as simple as that. Like Mania: A Positive Influence, or Pied Piper? I’m not just guessing here; a full ⅓ of American adults obtain health information through social media. Now that socialization has become

Okinawa used to be the island of the age-defying, but World War II and the modern age have brought the Standard American Diet (SAD) into the everyday lives of Okinawans, for the worse. Post-military occupation, Okinawa now has a high incidence of obesity and the 2nd worst mortality rate in Japan. The local obesity epidemic has also been linked to the increase in breast cancer, a dangerously under-diagnosed killer in the region. Experts attending the Okinawa Breast Oncology Meeting in

From the fat-free crazes of the 90s to the Atkin’s super sensation..diets have been a household name forever. Now, the word "diet" seems to be mysteriously missing from the headlines lately. Why? Around 2010-ish, the word diet might have been replaced by detox—the act of abstaining from or ridding the body of toxic substances. This makes sense; consider yourself a “Mad Men” advertising exec for a moment. Would you really want to link your new product to a word that’s been associated with crazes

Soybean consumption has been on the rise since the 1960s; thanks to a dairy-free movement and a fear of meat-based saturated fats and their supposed correlation to cardiovascular disease (CVD). In fact, soybean’s derivatives have become so popular that soybean oil now accounts for more than 90% of all the seed oil production in the United States and is thus the most common vegetable oil in the country. For anyone who wished to avoid meat and dairy-based saturated fats, soybeans and

Humans are hardwired for high-calorie foods such as fat and sugar. Ever had trouble putting down that endless bag of potato chips? We're all guilty of it at one time or another and a study from Nature Neuroscience gives us some insight as to why this happens. It’s food addiction. It may sound a little strange but new research has taken a closer look into the brain chemistry of rats, showing a linkage between compulsive eating and pleasure responses in the brain. The research

What are prebiotics? The first thing you should know is that a prebiotic fiber is actually “non-digestible”; it’s their hidden power. Our inability to digest these fibers allows them to pass undigested through our GI tract and act as fuel for the healthy bacteria. Prebiotic fibers aren’t to be confused with the probiotics that we’re trying to cultivate. Think of the probiotic as the bacteria we’re hoping will stick around, and the prebiotic as the incentive for those strains to stick around

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